Wednesday, May 1, 2013

Cutting off your nose to spite the planet you live on

In a real-choice context, more conservative individuals were less likely to purchase a more expensive energy-efficient light bulb when it was labeled with an environmental message than when it was unlabeled.

Political ideology affects energy-efficiency attitudes and choice

This is not a rational reaction; it is an emotional one, and it really has no relation to climate science. It is the conservative mind rebelling against change, not mere technological change but social change, the upending of institutions and traditions that kept certain groups in power. You would think Republicans would be more sympathetic with the Imams; both groups, after all, are watching the political ground erode under their feet with astonishing rapidity.

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